Meet Aitana, a model with pink hair who earns up to Rs 9 lakh every month. However, she isn’t real.

Meet Aitana, a 25-year-old sensation with pink hair from Barcelona who has not only captured the attention of the masses but also that of celebrities with her charm. However, there’s a twist: Aitana isn’t real. She is the brainchild of Rubén Cruz, the visionary behind The Clueless agency. Amidst a professional slowdown, Cruz aimed to revolutionize the influencer industry by introducing Spain’s first AI model.

Now, according to her creators, Aitana earns up to €10,000 (Rs 9 lakh) per month, but on average, it’s usually around €3,000 (Rs 2.67 lakh). She makes just over €1,000 per advertisement and is endorsing a sports supplement company. Moreover, Aitana’s lingerie photos are also uploaded to Fanvue, a platform similar to OnlyFans, where she earns additional income.

With over 3 lakh followers on Instagram, Aitana’s photos garner thousands of views and reactions. Many believed she was a real person, to the extent that a well-known Latin American actor even messaged her to ask her out.

“One day, a well-known Latin American actor texted to ask her out. This actor has about 5 million followers and some of our team watched his TV series when they were kids,” said Cruz.

“He had no idea Aitana didn’t exist,” he added.

Cruz’s idea to create Aitana stemmed from a turbulent period when client projects were often disrupted by real-life influencers’ unpredictable behaviors.

“We realized that many projects were put on hold due to issues beyond our control,” Cruz disclosed to Euronews. Fueled by a desire for autonomy and stability, Cruz and his team embarked on a groundbreaking journey, birthing Aitana – an epitome of perfection with a fondness for pink hair and a passion for fitness.

Aitana’s presence blurs the boundary between reality and fantasy. While her physical appearance is a product of artificial intelligence and design expertise, her virtual personality exudes vitality, meticulously crafted by the agency team. From her weekly adventures to her intimate moments, every aspect of Aitana’s life is carefully curated to resonate with her expanding fan base.

Cruz envisions a future where brands can seamlessly incorporate personalized models into their campaigns, free from the constraints of human egos and extravagant fees. “They want an image that embodies their brand values without the complications of human influencers,” Cruz emphasized.

However, critics argue that perpetuating unrealistic beauty standards may worsen societal pressures and foster unhealthy obsessions among the youth. Yet, Cruz argues that Aitana simply mirrors the aesthetics cultivated by real influencers and brands. “To challenge the status quo, we must first redefine the vision of brands,” Cruz asserted.